Marketing Calendar
Four weeks, one day at a time.
Prepared for
Greg & Jaimee
Property
1931 Swan Drive, Costa Mesa
Auction
Sat July 11, 2026 · 2 PM
Week 1 · Media Week · June 15 — 21, 2026
Media Day 1 · Photography prep
Media Day 2 · Stills & detail shots
Media Day 3 · Video & aerial
Media Day 4 · Twilight & finalization
Campaign assembly
Pre-launch buyer outreach
Week 2 · Launch · June 22 — 28, 2026
Database email & prospect outreach
COMING SOON activation
Property goes ACTIVE
Broker preview
One-hour open house
One-hour open house
Week 3 · June 29 — July 5, 2026
Buyer follow-up & pre-qualification
Targeted bidder outreach
Final inspection windows
One-hour open house
One-hour open house
Week 4 · Auction Week · July 6 — 12, 2026
Final tours by appointment
Bidder registration & deposits
On-site auction logistics rehearsal
Final qualified-bidder confirmations
One-hour open house 1 – 2 PM · then LIVE ON-SITE AUCTION @ 2:00 PM
Post-Auction · July 13 — August 14, 2026
Potential accepted offer / contract execution
Estimated closing · week of Aug 10
Timeline is flexible and built around Greg & Jaimee's preferences and the Redlands purchase timing. Dates may shift as we collaborate.