A Sellers Reserve Auction · Prepared for Greg & Jaimee
A home full of character. A canvas full of potential. One marketing campaign, one transparent event — sold under the hammer on Saturday, July 11, 2026.
Foreword
It was a pleasure sitting down with you yesterday, talking through the move, meeting your girls, and discussing the home you have your eye on at Redlands Place. This is more than a transaction. It's the bridge between the home you built memories in and the one where the next chapter begins.
Our plan is simple and deliberate: secure Redlands for your family first, then launch Swan Drive onto the market with everything we have. A focused four-week campaign, a defined date, and a transparent live auction designed to attract the widest possible field of qualified buyers, and let them compete in the open.
Swan is a home with soul. Original charm, real bones, and a setting that backs onto open space and wetlands you can't manufacture. Our job is to tell that story, and the story of what this home can become to every kind of buyer who will see themselves in it.
Michael Mahon & Deborah Sado
The home
A classic Costa Mesa two-story with wide frontage, a three-car garage, and that warm, lived-in quality you can't fake. Set on a quiet residential street that opens out to Talbert Wetlands and the regional park network just beyond.
Style
Two-story traditional
Garage
Three-car · attached
Frontage
Wide curb appeal
Position
Costa Mesa · Mesa Verde area
Outlook
Backs to open space & wetlands
Setting
Tree-lined family street
Character
Original charm · updatable
Potential
Reimagine & add value
Selling the vision
Buyers don't just buy what's there. They buy what they imagine. Our campaign will speak to both — the warmth of what Swan already is, and the upside of what it could become in the right hands.
As it stands today
Where it can go
Why this matters
Setting & lifestyle
Swan Drive sits at the southern edge of a quiet Costa Mesa neighborhood that backs directly onto Talbert Regional Park and the wetlands beyond — protected open space, walking trails, and birdlife as a permanent backyard view. Minutes from the 55 and 405, South Coast Plaza, OC beaches, and some of Costa Mesa's most sought-after schools.
Key selling points
Buyer profile
Swan Drive appeals across segments — the family who wants in, the renovator who sees the upside, the builder running numbers. The auction format is uniquely suited to bringing them together so the market — not a guess — sets the price.
Our philosophy
1931 Swan Drive has been loved for years — and homes with character deserve a strategy that matches their story. A flat listing leaves it to chance who walks through and who imagines what.
The traditional approach is simple: list, price, and wait. If the market doesn't respond, prices get reduced — and over time, that can quietly work against you. Time on market doesn't create value. It erodes it.
At Sellers Reserve we take a different path. We don't just list — we position, and we build a structured campaign that captures the entire market at once, rather than scattered across time.
Reposition
Tell the story of what Swan is — and what it could be.
Launch
A high-impact campaign engineered to capture maximum attention.
Screen
Outreach to and pre-qualification of serious, capable buyers.
Concentrate
A defined window that creates real urgency.
Compete
Bring buyers together where they have to act.
Close
Let the market compete with itself, not with you. Competition is the final driver of price.
"The right buyer will pay the right price. Our job is to attract the right buyers — not any buyers — and create the conditions for them to compete."
Control & flexibility
Your reserve price ensures 1931 Swan Drive will never sell for less than you accept. You retain full control throughout the entire campaign.
And if the home doesn't sell under the hammer on July 11, we don't start over. We move immediately into Phase II, where — from a position of strength — we negotiate with buyers already qualified, already engaged, and already committed to the process.
The plan is built around two outcomes that matter most to your family: securing Redlands Place, and exiting Swan at the strongest possible price within a defined window.
A clear difference in approach
| Traditional sale | SR Auction | |
|---|---|---|
| Pricing approach | A fixed asking price can create a ceiling on offers. | No price ceiling — competition can drive results higher. |
| Timeline | No deadline; can sit on the market for a long time. | Defined campaign timeline leading to a specific sale date. |
| Sale conditions | Often subject to financing, inspection, or other contingencies. | Unconditional at sale, delivering greater certainty. |
| Buyer motivation | No deadline — buyers may delay or negotiate harder. | A specific date creates urgency and encourages decisive action. |
| Negotiation style | Private, one-on-one negotiation limits competitive pressure. | Live, real-time competitive bidding often pushes price higher than expected. |
| Market perception | Can feel like a waiting game, reducing momentum. | Positioned as an event, generating interest and energy. |
Method
The most advanced and effective method for selling premium real estate in California today. A proprietary platform that creates a powerful competitive environment between qualified buyers — driving urgency and revealing the property's true market value, openly.
You hold the reserve. Buyers compete openly. The market — not negotiation — sets the price.
Four concentrated weeks of multi-channel exposure — engineered to saturate the qualified buyer pool and create unmistakable urgency.
An open, on-site forum where qualified buyers reveal real market demand in real time — no back-channel negotiation, no guesswork.
A specific date, specific terms, and an unconditional contract. You know exactly when the home will sell — and on your terms.
"We don't sell homes. We stage moments where qualified buyers compete in the open."
Timeline
From media week beginning June 15 to the fall of the hammer on Saturday, July 11 at 2:00 PM — every day is staged. Dates are flexible and built around what works for your family.
June 15 — 18, 2026
June 22 — 28, 2026
June 29 — July 5, 2026
July 6 — 11, 2026
Potential accepted offer
Mon · July 13, 2026
Estimated closing
Week of Aug 10, 2026
Posture
Flexible
Auction day
A live auction staged at 1931 Swan Drive with registered, pre-screened bidders. Open and transparent. An unconditional contract signed the same day. You hold the reserve.
Auction day
Your team
Founder & CEO
Founder, CEO · Sellers Reserve
Twenty-five years at the forefront of high-performance real estate. A leading auction specialist, keynote speaker, and coach — Michael founded Sellers Reserve to give principal sellers a transparent, certain alternative to the traditional listing.
michael@sellersreserve.com · +1 949 887 0350
DRE# 02076897
Co-Listing Agent
Auction Accredited REALTOR® · FirstTeam Real Estate
Deborah brings deep Costa Mesa and Orange County expertise to the Swan Drive campaign. She'll lead the day-to-day buyer relationships, open houses, and the on-the-ground cadence that turns interest into competitive, qualified bids — and pairs with Michael to deliver the result.
deborahsado@sellersreserve.com · 714-496-1433
DRE# 01883899
Further viewing
The thinking behind the method — in Michael's own words.
Time kills price
Why auction?
Investment
A single, all-inclusive platform fee — independent of the broker's commission.
Sellers Reserve funds and executes all digital marketing and campaign delivery.
Independent of broker commission
Our commitment is to take full responsibility for everything within our control — strategy, positioning, marketing execution, buyer engagement, and negotiation — and to approach the campaign with absolute commitment to the best possible outcome for your family.
No agent, platform, or method can fully control the price the market is willing to pay. What we can do is influence the market and create the conditions for the best outcome — and that is exactly what we were built to do.
Next step
We've held the July 11 auction date and our full four-week calendar is ready to go. Reach out anytime with questions, edits, or anything you'd like to add to the story.
